Home Seller's Listing Guide

Knowledge Isn’t Power Until It’s Applied.

The Shelhamer Real Estate Group Gives You The Knowledge So You Can Apply It.

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What the Los Angeles market looks like for sellers: August 2026

The market turned. Here is what actually changed, with the numbers behind it.

30-year fixed mortgage rate6.66%
Homes that sell, median time to escrow13 to 19 days
Homes still for sale, median time listed24 to 81 days
Sold within the first 30 daysabove asking
Sold after 30 daysbelow asking
Silver Lake asking vs actual closing12.4% higher

Why the first thirty days decides your price

In eleven of the twelve neighborhoods we track, homes that went into escrow within the first thirty days closed above their asking price. Homes that took thirty-one to sixty days closed below asking in nine of those twelve.

Mount Washington is the widest gap we measured. Homes that sold in the first month closed at 108.2% of asking. Homes that sold in the second month closed at 96.3%. That is a twelve point swing on comparable homes in the same neighborhood in the same year, and the variable is how the home was priced on day one.

You do not get a second first thirty days. Everything after that is a discount.

Why are so many homes sitting on the market right now?

Homes that sell go into escrow in a median of 13 to 19 days across the neighborhoods we cover. The homes still on the market have been listed a median of 24 to 81 days. That is not a slow market. That is a pricing gap.

In Silver Lake and Echo Park, what is currently listed asks a median 12.4% more than what is actually closing. Downtown Los Angeles has 362 homes for sale against 367 sales in an entire year. Those sellers are not waiting for a buyer. They are waiting to accept a number they could have priced at on day one.

How should I price my home in this market?

  • Price to what closed in the last thirty days, not to what is listed. The active listings are the homes that did not sell. Pricing against them is pricing against failure.
  • Do not test a number. A test costs you the first thirty days, which is the only window where buyers pay above asking. A reduction ninety days in tells every buyer your price was wrong, and the offer that follows comes in under the reduced number, not at it.
  • Fix the two or three things a buyer will use against you. Buyers have their inspection contingencies back after years of waiving them. Deferred maintenance now comes off your price in escrow instead of getting overlooked up front.
  • Expect to negotiate on terms, not only on price. At 6.66%, buyers are asking for rate buydowns. A seller credit that buys a buyer's rate down often closes the deal without moving your headline price, and it protects the comparable sale for your neighbors.

What does it cost to sell a home, and what changed in 2024?

Your listing agent's compensation has always been negotiable and still is. There is no standard rate and never was one. What changed is the buyer side.

Offers of compensation to a buyer's agent can no longer be published through the MLS, and buyers now sign a written agreement with their own agent stating what that agent is paid before they write an offer. As a seller you can still offer to pay some or all of a buyer's agent fee as a concession, and in a market where buyers are stretched by a 6.66% rate, that concession is frequently what closes the gap. It is a negotiating tool now instead of an automatic line item.

Anything you read on this subject that was written before 2024, including older versions of this page, is out of date.

Rate: Freddie Mac Primary Mortgage Market Survey, August 27, 2026. Days on market, sale price to list price by days on market, asking versus closing, and months of supply: The MLS/CLAW, closed sales August 26, 2025 through August 26, 2026 and active inventory as of August 27, 2026, across the Los Angeles neighborhoods we cover. Data deemed reliable but not guaranteed. Compiled by Glenn Shelhamer, The Shelhamer Real Estate Group, CalDRE #01950995.

Table of Contents

Our Process

A Brief, Step-by-Step Overview

When you’re ready to list your home for sale, there is a specific process that should be followed to ensure you get the best return on your investment. In this article, we’ll walk you through our process for listing homes, from start to finish.


First and foremost, it’s important to work with a qualified real estate agent who has experience in the local market. Your agent will help you determine the right asking price for your home, based on recent sales of similar properties in the area. They will also help you stage and market your home to potential buyers.


Once you’ve found the right agent and determined the asking price, it’s time to get your home ready for showings. Here’s the process we follow at The Shelhamer Real Estate Group.

Glenn Shelhamer of The Shelhamer Real Estate Group, Los Angeles real estate broker
Glenn Shelhamer, The Shelhamer Real Estate Group
512 Rustic living room, renovated and listed by The Shelhamer Real Estate Group, Los Angeles
512 Rustic

Step 1: Prepare Yourself

To start, meet with your trusted real estate advisor in person. Face time makes all the difference. Selling a home is a lengthy process, but it doesn’t need to be stressful or full of needless hassles, surprises, or drama. Preparation is key.

 

The road to success can be bumpy. There can be major hurdles, pitfalls, and trap doors, which may expose you to legal consequences. That’s why working with a skilled real estate professional helps protect you.

Step 2: Stage Your Home Properly

Often, your home will need some staging prior to being listed in order to make it more appealing to buyers. Your agent can help you determine what needs to be done and can even recommend a professional stager. At The Shelhamer Real Estate Group, we offer expert renovation and staging services to help get your home ready for the market.

 

Once your home is prepped and ready, we will take professional-quality photos and create an eye-catching listing that highlights all of your home’s best features. We will also provide you with a comparative market analysis so you know what to expect in terms of price.

Step 3: Market, Market, Market

Stand out. Be seen and heard. Every set of eyeballs in the market should be looking at and walking into your property.  You’re looking for that one opportunity, that one golden window to catch a buyer’s eye and have it sell. You don’t want to miss out on any potential buyers or investors. It’s time to list your home with the help of a professional real estate agent that knows how to get it done.

Step 4: Negotiate

Negotiation is something that is best left to professionals. At The Shelhamer Real Estate Group, our team is experienced in getting the best possible price for your home. You will be assigned a primary agent who will work with you from start to finish. This agent will be your main point of contact and will help guide you through the entire process, from pricing to listing to negotiating and closing.

512 Rustic open kitchen and living room, renovated and listed by The Shelhamer Real Estate Group, Los Angeles
512 Rustic

Questions to Ask a Listing Agent

Selling your home is a big deal. The last thing you want is to sign a contract with a subpar listing agent. To help protect yourself, there are some very important questions you should always ask a potential listing agent before making a decision.


The first, and arguably most important, question to ask is: what’s your process for listing a home? A good listing agent will have a well-defined process that they can easily explain to you. If an agent is unable to clearly explain their listing process to you, it’s a red flag that they may not be the right agent for you. 

Other questions to ask include:

1. Are you a licensed real estate broker or are you a licensed real estate agent? If only an agent:

  • Who is your broker?
  • Do you have direct communication with your broker?
  • Does your broker advise you, or does an office manager?

2. Is your office manager a licensed real estate broker?
3. Do you have an experienced attorney at your disposal?
4. Do you have a talented architect at your disposal?
5. How much coverage does your E&O policy cover?
6. Who will sit on the open houses? Will it be you directly?
7. Who will be communicating with potential buyers? Will it be you directly?

Setting the Perfect Stage

Why Aesthetics matter when selling your home

When you’re selling your home, first impressions matter. It’s important to remember that buyers will be forming their opinions about your home from the very first moment they lay eyes on it. That’s why we always recommend taking the time to stage and style your home before listing it for sale.


While you may think that potential buyers are only interested in the practical aspects of your home, the truth is that everyone responds to beauty and aesthetics. Creating a warm and inviting atmosphere can make all the difference in whether or not someone falls in love with your home.

3729 Roderick Rd
3729 Roderick Rd

What can you expect when working with our team?

5908 Piedmont Avenue Curb Appeal Renovation
5908 Piedmont Avenue
4295 Via Arbolada #303 Home Renovation
4295 Via Arbolada #303
2222 N Beachwood Dr #105 Home Staging and Renovation Before and After
2222 N Beachwood Dr #105
934 Farnam Landscape Renovation
934 Farnam
424 N Avenue 65 Before After
424 N Avenue 65
4225 Via Arbolada #588 Home Renovation
4225 Via Arbolada #588
4225 Via Arbolada #588
4225 Via Arbolada #588

Getting the Word Out

Marketing Your Home to Prospective Buyers

You’re going to have a difficult time if no one can find the home you’re selling. While listing the property on the MLS is the first step, it will take much more than that to find you the right buyer. 

 

The right marketing mix will attract buyers who are interested in your home and help you get the best possible price. Our experienced agents will work with you to devise a personalized marketing strategy that fits your home, your neighborhood, and your needs.

At The Shelhamer Real Estate Group, we offer the following perks as standard in our marketing efforts: 

  • Professional photographs: 35 – 45 high-quality shots
  • Social media and blogging
  • Postcards and full-color brochures via direct mail
  • A 12-day marketing blitz
  • Weekend open houses for the public
  • Broker open houses for real estate professionals
  • Individual showings
  • Local publications

Successfully Negotiating the Deal

Strike a Balance - Motivated, But Not Too Eager

Negotiation in this market starts before you ever get an offer. It starts with the price you list at, because that decides whether you negotiate from strength or from a home that has been sitting.

Understand what has changed. For most of the last decade sellers fielded multiple offers and picked the best one. That still happens on correctly priced homes in the first two weeks. It does not happen on the rest, and the rest is now most of the market. If you get one good offer, treat it as the offer, not as the opening bid in an auction that is not coming.

Read the buyer, not just the number. A full price offer from a buyer with a shaky pre-approval is worth less than a slightly lower offer from someone whose lender has already verified income, assets and credit. Have your agent call the lender before you counter. The strongest offer is the one that actually closes.

Give on terms before you give on price. Buyers are financing at about 6.66%. A seller credit that buys their rate down often solves their problem for less than an equivalent price cut, and it keeps your closed sale price intact, which protects your net and the comparable sale for your neighbors. Closing dates, a rent back, and repair credits are all cheaper currency than the headline number.

Expect the inspection to matter again. Buyers waived inspection contingencies for years to win bidding wars. They do not have to now. Assume the report comes back with a request, and decide in advance which items you will fix, which you will credit, and which you will refuse.

Do not let a small number kill a good deal. If you are apart on something that costs less than one month of carrying the home, split it and close. Another month on the market costs you more than the gap you are arguing about, and it adds days on market that the next buyer will use against you.

Have a plan for a deal falling apart. Offers still collapse in escrow over financing or over an inspection. Keep the home available for showings until contingencies are removed, and know who your second buyer is.

The Escrow Process
Glenn & Yara Shelhamer
Glenn Shelhamer & Yara Jasso

Expect Great Service from The Shelhamer Real Estate Group

The listing process can be a daunting task, but with the help of The Shelhamer Real Estate Group, you can expect great service. We have a wealth of experience and knowledge in the industry and will work diligently to get your home sold for the most this market will pay. We will also provide you with expert guidance throughout the entire process, from start to finish. With our team by your side, you can rest assured that you are in good hands.


You need a listing agent that will go above and beyond to get your home sold. At The Shelhamer Real Estate Group, we pride ourselves on our customer service and will work tirelessly to ensure that you are taken care of every step of the way.


When you list your home with The Shelhamer Real Estate Group, you can expect:

  • A dedicated listing agent who will work tirelessly to get your home sold
  • Expert guidance throughout the entire process, from start to finish
  • A wealth of experience and knowledge in the industry
  • Great customer service every step of the way

If you are looking for a real estate agent in the Los Angeles area, look no further than The Shelhamer Real Estate Group. Contact us today to get started!

THE SHELHAMER GROUP   |    DRE: 01950995

Glenn Shelhamer is a licensed real estate broker DRE: 01950995 in the state of California and abides by equal housing opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. To reach The Shelhamer Real Estate Group’s office manage please call (310) 913-9477.

© 2026 The Shelhamer Real Estate Group. All rights reserved.